Jaclyn&Rae - 2024-2025
Social Solutions LLC.
WHAT I CALL, SHOTS FIRED.
During my time with Social Solutions, I played a key role in building the brand from the ground up—bringing its bold, unapologetic personality to life across every touchpoint. I was responsible for designing and producing a wide range of creative assets including table tents, signage, event posters, clothing merchandise, product packaging, and large-scale cardboard displays. I also created the original logo, developed the brand’s color palette and slogans, and ensured visual consistency throughout all materials. Using Adobe InDesign, Illustrator, Photoshop, and Lightroom, I was able to craft a distinct, high-energy aesthetic that connected with our target audience and elevated the brand’s presence in both digital and physical spaces.
In addition to design, I was deeply involved in marketing and brand activations. I helped plan and execute events, created engaging reels and social campaigns, and managed the Social Solutions Instagram account for the first six months of the brand’s launch. I promoted the product at in-person events, spoke directly with consumers, and brought the brand’s voice to life through both strategy and personal presence—including embodying a key brand persona. From creative direction to hands-on execution, I helped shape a brand experience that felt authentic, disruptive, and unforgettable.
PACKAGING
I created this eye-catching packaging design to reflect the bold, high-energy personality of the Social Solutions brand.
Using Adobe Illustrator, I designed custom vector icons for the front of each bottle, paired with a vibrant and modern color palette that appeals to a fun-loving audience in their 20s and 30s.
Bold typography on the back draws attention to engaging brand copy that brings the personality of the product to life—confident, playful, and built for connection.
BUSINESS CARDS
I designed bold, impactful business cards that capture the energy and confidence of the Social Solutions brand. Using the brand’s signature red, I incorporated key logo elements to create a striking visual layout that immediately grabs attention.
The design balances modern minimalism with high-impact branding—perfect for making a memorable impression on consumers, partners, and potential clients alike.
LOGO
I designed the Social Solutions logo to reflect the brand’s bold, edgy spirit with a high-contrast color palette of bright red and black. The custom lightbulb icon—featuring a shot glass within the counter space—symbolizes both innovation and connection, highlighting the brand’s mission to spark social interaction through its ready-to-drink shooters.
Paired with a sharp, youthful typeface, the logo perfectly captures the essence of a liquor brand that’s confident, disruptive, and built for community.
MERCH
Leaning into the playful, unfiltered persona of the brand, I designed statement-making merchandise featuring the phrase “Buy me a shot and spit in my mouth.” This shock marketing approach was intentionally crafted to spark conversation, turn heads, and resonate with our core audience of 20–30-somethings who appreciate bold humor and unapologetic branding.
The shirts quickly became a fan favorite—perfectly aligning with our product’s edgy voice—and consistently sold out at event after event, proving the power of unexpected, on-brand merch.
ACTIVATIONS
I brought the Social Solutions brand to life through high-energy activations designed to engage and excite our target audience. I handled the full creative direction—designing and producing all signage, marketing materials, and branded swag, including stickers, keychains, and sunglasses.
These events featured interactive elements like branded beer pong for giveaways and a custom shotski experience that encouraged social sharing through photo and video moments. I also took an active role in marketing the product on-site, highlighting what makes our shooters stand out—from bold flavors to double-sized servings—while driving trial and sales at each event.