Jaclyn&Rae - 2023

SWEET GRAPEFRUIT BODY WASH.

LOOKS AS GOOD AS THE PRODUCT FEELS.

This packaging redesign started when I was looking at the products in my shower, and felt my body wash needed a vavoosh! Discarding the bottle, refreshening the packaging, and redeveloping the product values were all key in making this redesign come to life. I started by choosing a new color palette and typeface combination I felt aligned with the boldness of the brand and the purity of the ingredients. I then started cutting up grapefruit chunks and photographing them, attempting to create the perfect display of fresh, juicy grapefruit. Lastly, I created icons for the values of the product, to guide the customers eye to the benefits of this body wash.