Jaclyn&Rae - 2022
LOUIS VUITTON x COCA COLA POP-UP
someone’s got good taste.
Louis Vuitton and Coca-Cola may cater to different audiences, but they share a powerful trait—brand prominence. Louis Vuitton has built a luxurious lifestyle empire through exclusivity, marketing, and cultural relevance, while Coca-Cola is a globally recognized staple found in homes, stores, and offices alike. By blending these two icons in a conceptual pop-up, I aimed to create a space where luxury meets everyday familiarity, allowing fans of both brands to see each in a new light. The collaboration reframes Coca-Cola as high fashion and gives Louis Vuitton a more playful, nostalgic edge.
The immersive pop-up features oversized Coca-Cola cans, offering a visually striking experience and inviting visitors to step into the world of Louis-Cola. A one-of-a-kind tasting bar lets guests sample exclusive, limited-edition sodas, while custom photo stations encourage social sharing. To top it off, visitors can shop for exclusive merch—from Louis-Cola bags to branded drinks and apparel—creating a memorable and shareable fusion of high-end fashion and pop culture refreshment.
Louis x Cola book
This Louis Vuitton x Coca-Cola pop-up book was designed to showcase the fusion of two iconic brands through a bold, immersive lens. Developed using Adobe InDesign, the layout highlights key elements of the project—from brand guidelines and personality to the overall aesthetic vision.
Inside, you’ll find a curated brand guide, detailed notes on the concept’s tone and audience, and a breakdown of the full pop-up experience—from oversized visuals to interactive photo moments. The book also features original images of the pop-up I constructed from a repurposed storage container, capturing the energy and creativity behind the design.
Louis x Cola DRINK
For this conceptual collaboration between Louis Vuitton and Coca-Cola, I created a line of limited-edition, hard plastic, reusable soda cans that reimagine the everyday drink as a high-fashion experience.
Merging Coca-Cola’s iconic branding with Louis Vuitton’s bold colors and luxury aesthetic, I introduced two custom flavors: a vibrant fruit-infused blend and a refined twist on the classic.
This project coined terms like Diet Luxury to reflect the elevated, collectible nature of the design—transforming a casual beverage into a chic, reusable statement piece.