Jaclyn&Rae - 2022

LOUIS VUITTON x COCA COLA POP-UP

someone’s got good taste.

Louis Vuitton is more than just a designer clothing line. Through marketing, brand prominence, and limited supply, Louis Vuitton has become a lifestyle, catering to high-end individuals nationally. Coca Cola is a world renowned product, holding a spot on the shelves in many of our homes, stores, and work mini-fridges. Not only is this drink recognizable to all, but it shares the same brand prominence as Louis Vuitton, stapling themselves into consumers mind’s everywhere.

When designing a conceptual pop-up, I identified these brands as harmonious even though they lack the same target market. Within their union, consumers who love Coca Cola, regenerate ideas of Louis Vuitton, as it promotes their favorite cold, crisp drink. Louis-lovers will identify Coca Cola in a classier light, as it joins hands with one of the most expensive brand lines in the world. This union broadens the target market of each brand, rather than diminishing it. In addition, lovers of both products can enjoy their favorite brands in a new way, wearing Louis-Cola purses while sipping on their favorite designer, Louis-Cola beverage.

While designing this pop-up, I played on people’s love of oversized objects, jacking the famous pop can up by feet in size. This allows individuals walking through the pop-up to be immersed by the soda branding and the partnership they’ve made with Louis Vuitton. While walking through this pop-up, stop by the one-of-a-kind tasting bar where users can test the limited edition “good taste’s” developed through the partnership. After that, you can walk over to the two separate photo areas and snap a pic to share on your socials. This will not only boost your social presence, but ours too! Lastly, stop by the custom merchandise store, where you can purchase the only ever Louis Cola bags, sodas, and apparel to show off your love of the two.